Introduction:
Constantly changing Google updates are very common. The majority of these Google updates are minor and unnoticeable, but you’ll notice a major update at least once a year—a large-scale overhaul of the SERP (search engine results page)—that may affect your business or clients but allows the algorithm to keep up with changing trends.The updates that search engines use to determine what people are looking for on the Web are constantly changing. Every time Google makes an update, the content people find on the internet changes.
Here’s How Google Latest Update Affects Your Online Business
This July, Google is updating its Chrome web browser to explicitly notify visitors when they’ve landed on a website that is not secure. It’s likely that other web browsers will follow their lead in order to create a safer environment online.
As the necessity for online security increases, changes like this could have a negative impact on your business if you don’t take action to secure your site.
Not only will customers be less confident about doing business with a website that is not secure, whether making purchases or signing up for an email list, but Google is also prioritizing sites encrypting their data at the top of the search engine results page. That means sites that are not secure will show up at the bottom, which could impact the number of site visits coming from search.
Let’s take a look at what you should do to make sure your website traffic is secure and avoid being negatively impacted by Google’s changes.
What Google Update Means for Your Business
Once Google’s updated web browser Chrome 68 is released in July, users will know whether the site they’re visiting is not encrypting traffic from the “Not Secure” message in the URL.
If customers see the “Not Secure” warning, they are more likely to refrain from entering any information on your site, like making a purchase or even signing up for your email list. Another sign is HTTPS at the start of a URL with data encryption, as opposed to HTTP for a not-secure website. The URL for websites where traffic is secured with an SSL will look like the URL for soltervision.com.
Customers will also be less likely to find your website once Google makes the change to their browser. If your site is still not secure, Google will rank your website lower on the search results page, affecting your traffic and revenue at the same time.
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Make your website secure with an SSL certificate.
SSL stands for Secure Sockets Layer, which, by definition, is the standard security technology for establishing an encrypted link between a web server and a browser. A web server is what a company or business connects with to present their website online, and a web browser is what customers use to connect with web pages on their phones or computers.
To put it in simple terms, a web server and web browser work as a team to connect your customer’s computer to your company’s website. An SSL certificate makes it harder for bad actors to mess with the information that passes between the browser and server. This means your customers can be confident that any personal information they provide is safely delivered and the information they receive from the website is not tampered with.
Why is encryption important?
Without an SSL certificate encrypting the data passing between your business and your customers, both parties could be at risk. Since smaller companies are unlikely to have a full team working on site security, they are more vulnerable to attacks from bad actors.
A simple SSL certificate can help protect your business by:
- Authenticating: This validates that customers are talking to your servers and not someone pretending to be you.
- Retaining data integrity: This keeps bad actors from modifying the communications between your customers’ computers and your servers or even injecting unwanted content into blog posts.
- Encrypting data: This keeps the data passing between you and your customers private, making it impossible for the same bad actors to build a profile of you or your customers.
- SEO ranking boost: Google has begun to give a slight ranking boost to websites that use an SSL certificate.
What a simple SSL certificate doesn’t do:
- Detect and remove malware
- Detect and remove website security vulnerabilities.
- Control your search engine ranking and reputation.
- Provide a web application firewall.
- Protect your website against DDoS attacks.
Encrypt your website traffic now to make the Internet a better place.
Everyone benefits from an encrypted internet. This helps keep the internet a place where ideas can flow freely, but it also helps grow your business by helping your customers trust you.
In order to help your business and your customers, Solter Vision is offering free basic SSL to help customers keep their businesses growing. If you’re a Solter Vision customer, watch your inbox for more details on how to turn it on for your account.
Keep your customers and your business safe and secure from google updates
It’s comforting to know that the businesses you’re communicating with online are genuine and not impersonations. It helps to have some reassurance in place to know you’re safe. An SSL Certificate helps to keep the data passing between your customers and your business safe, and after Google releases Chrome 68 in July, an encrypted site will become even more important.
Make sure your customers can trust your business, can sign up for your email list, and can shop online with confidence. It also serves as a sign that your business cares about security and cares about customers.
