If you’re a business owner, chances are you already have a website. But is it up to date? Is it time for a Website Redesign? Aside from usability, the topics of security, SEO, and conversion rate are all critical to small and medium-sized businesses.
What is a Website Redesign?
A complete website redesign implies rebuilding your website from the ground-up, starting with the code and going all the way through to its appearance, functionalities, and user experience. Similar to how you’d renovate your office or shop, with a website redesign, you’ll improve the look and feel of your site, enhance it with new features, and ultimately drive better business results.
You may also choose to do a partial website redesign, which will overhaul only the backend or the frontend components (the backend being the code that powers your website’s functionality and the frontend being the visual interface that visitors interact with).
How often should you redesign your website?
Ideally, you should evaluate if you need a website redesign every 2–5 years. However, this will vary depending on what your site looks like, to begin with, along with your industry, audience, and the changes in technology and design that are always coming about.
Additionally, if your site isn’t performing as expected, you should likely assess if you just need a website refresh or a complete website overhaul.
You can’t solely use your calendar to determine when a website redesign is in order. While a site from 2014, or even 2017, is likely in need of a major overhaul today, that’s not a hard and fast rule.
Dig into your analytics to identify issues with rankings, traffic, or conversions, then make a data-driven decision on what to do next.
“Your website is your Best salesperson,” you’ve probably heard.
Think about it. A website is the face of your online business. It says everything about your business and helps you promote your products or services, which you need to understand. Why is a website redesign important for a business? It is the only way to attract new customers and help them clarify their doubts related to your offerings.
No matter where prospects discover you, social media, or in an online article—they will come to your site and validate it. And they will judge you within 0.5 seconds. Either they will like your site or hit the back button and search for a better one. Now imagine this:
- Your website once was a trendsetter but now fails to meet current trends. It is constantly failing to convert visitors.
- Your website doesn’t help you leverage the true potential of the digital market.
Looking for a website Redesign?
We have helped thousands of business owners from all around the world with their design needs such as a logo design, website design, social media posts, banner and much more.
Having a website that fulfils the expectations of your visitors is crucial. Do you know that 94% of first impressions of a website entirely depend on how it looks? And thus, 73% of organizations are spending on website redesign services. So, if your site looks and works like it was built in the early ’90s, it is time for you to approach a website redesign agency right now! his blog post will help you find out some of the most important reasons to redesign an existing website. So, let’s jump on it?
Benefits of a website redesign
As with any type of business expenditure, you will probably evaluate the need for a website redesign based on its returns to determine if it’s worth it.
Since a good site redesign does require a significant investment, here are five major business benefits that justify the cost and help pay for it.
- Improved branding
- Better search engine rankings
- Improved information flow
- More leads and sales
- Increase revenue and reduce costs
Why is a website redesign important for a business?
Now that we’ve reviewed the potential benefits your business will enjoy when investing in a website redesign, it’s time to explore the topic more in-depth to help you determine when and if your website needs a redesign.
The first reason for redesigning your website is the changing face of the internet. The shift in the way the internet works From responsive website development, flash, and HTML5, to high resolutions like 4K, design standards have emerged in the past couple of years. You must understand the difference between the earlier designs and the designs of today’s websites.
That is why companies require a website redesign. If your website design is more than two years old, you should contact website redesign specialists and work on a redesign strategy.
You still care. Redesigning your website is a message to the world that you still care about your online business. It will show your audience that you are willing to be at the top of your game.
You want to rebrand your business. When you think about the rebranding of your website or are willing to refocus on other aspects of your business, website redesign services are a great way to give yourself a refreshing start on the internet. Redesigning an existing website can also be a good way to convey a change of direction for your business.
You cannot plan and execute everything on your own. You may need a professional website redesign agency to take care of the nitty-gritty of the redesign.
Such professional website redesign experts (Solter Vision) can help you with almost everything about rebranding yourself.
Okay, so you have an amazing website design, and things are running smoothly. But are you getting the desired results? If the answer is no, that is the most straightforward reason to think about a professional website redesign. Your website fails to meet expectations. No matter how beautiful your website is, if it fails to achieve target sales or subscriptions, it is not working for you.
The most important thing is to analyze what is wrong with your website. Start by analyzing the conversion rate and visitor lead rate. Also, you can monitor the visitor behavior on a website and try to figure out the points from where they return. This way, you can identify where your site fails to meet the customers’ expectations.
Your website is very slow! Do you know that 1 out of 4 visitors will abandon your website if it takes more than 4 seconds to load? It means you have to be super fast. Your website speed can make or break your online business. If your website is too slow, it means something is wrong with it. And it would be best if you started fixing it ASAP. It could be the main reason you start crafting a website redesign strategy.
Mobile optimized sites are crucial, specifically when you have one website. Your website is not responsive. The number of people using mobile devices has skyrocketed. And the trend will continue for longer in the future. Therefore, it is a must that your website be responsive to provide a seamless user experience. If you feel your site is not working properly with mobile devices, you must propose a new website redesign strategy.
If you find any of these points to ring true, a website redesign should definitely be in your plans.
- Your site is not mobile-friendly/responsive
- You have a slow site speed
- Your site is not AODA compliant
- Issues with user experience
- Your site has an outdated design
- There have been changes in your industry or audience
- Your site has an overly complicated structure
- Low rankings and poor SEO performance
- Subpar conversion performance
- The purpose of your site has changed
- You need to add new functionality and features
- You’ve changed your brand
How to get started on a website redesign
Ultimately, getting started with website redesign begins with reaching out to a professional team that can help with the “due diligence” of evaluating your existing website and walking you through all the critical components of a successful redesign.
Here at Solter Vision, we redesign websites every day. As a web design and digital marketing agency, we’re proud to take businesses by the hand and lead them through our modern, results-driven, and streamlined web design process.
We’ll evaluate, analyze, and strategize to come up with a redesign roadmap that fits your business’ goals and addresses the needs of your target audience. At the end of the day, we do everything we can to make our clients happy at all costs. So, what are you waiting for?
Reach out to our friendly team to request a website audit and get more information on your current site’s performance and what we can do to bring your business to the next level. All while improving user experience and staying focused on increasing your revenue. Click here to contact us.
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